One meaningful conversation can lead to a lifetime of impact—and recurring commissions. 

But it doesn’t start with a pitch. It starts with permission to connect, getting to know the business, the owner and what is frustrating them with their business.

Here’s how connectors can confidently open a conversation with a business owner in a way that feels natural and leads to action: 

 1. Start With Curiosity, Not a Pitch

Example:
“I meet a lot of great business owners through my network—what kind of clients are you looking to connect with right now?” 

 This question flips the focus onto them. It builds trust quickly and positions the connector as someone who gives before asking.

 2. Share What They’re Part Of (Not What They’re Selling)

Example:

“I’m connected with a business community called the Catalyst Circle—they help businesses pitch their offers, get real clients, and grow in a trusted environment.”

“It’s like networking—but with structure and outcomes.” 

They’re not selling. They’re inviting.

 3. Lead With Value

Offer one simple next step: 

“You might want to check out their next event—businesses pitch a $100 offer and walk away with warm leads and real sales. I can even get you a free ticket, courtesy of one of their sponsors.”

“Not ready to attend? Subscribe to their newsletter—it’s full of insights and pitch opportunities coming up.”

“They also offer free discovery calls if you’re curious about how it could fit your business.”

 4. Give a Reason to Say Yes

Let them know what’s in it for them: 

“They make sure you’re pitching to the right room—warm, aligned people who are ready to connect.”

“Even one great match could lead to new clients, collaborations, or referrals. And once you’re in, the team keeps supporting your visibility.”

 Final Tip: Play the Long Game

Some will say “not now.” That’s okay. Stay visible. Keep showing up with value. Because when they are ready, they’ll remember the connector who led with generosity—not a sales pitch.

The strongest Connectors grow through many small, intentional conversations. One simple chat today could lead to a lifetime commission tomorrow.

P.S. Not sure what to say? The Catalyst team provides message templates and invite scripts—just visit the Affiliate Dashboard > Assets section.